Credits

1 Total Credit: 1 CAE

pricing

$45 for Member

$75 for Non-member

LEARNING OBJECTIVES

• Overview of Neuromarketing
• Understand prospective members pain
• Where to begin your Neuromarketing journey

Credits

1 Total Credit: 1 CAE

pricing

$45 for Member

$75 for Non-member

LEARNING OBJECTIVES

• Define effective responses to VUCAS
• Benefits of connecting planning to mission and members
• Implement simplified, monthly strategic planning

Credits

1 Total Credit: 1 CAE

pricing

$45 for Member

$75 for Non-member

LEARNING OBJECTIVES

• Identify and implement rainmaking formulas that eliminate times of drought
• Demonstrate ways to build sales and marketing confidence
• Identify various effective marketing and selling strategies
• Cite ways to design and discover your marketing mix for continuous business flow
• Identify a selling system for stronger relationships and increased closing percentages
• Develop sound marketing strategies

Credits

1 Total Credit: 1 CAE

pricing

$45 for Member

$75 for Non-member

LEARNING OBJECTIVES

• Modern communication is based on how people played games as children – how to interpret their core communication styles and speaking their dialect.
• Choosing the most appropriate communication medium for who will receive the information and how will be used.
• New truths - six secrets and three cautions on interacting with post-covid employees and members
• Most important? Knowing how to actively listen, and to confirm the impact of the feedback. For this, we will shift to a “train the trainer” mentality, building your mentoring skills.

Credits

1 Total Credit: 1 CAE

pricing

$45 for Member

$75 for Non-member

LEARNING OBJECTIVES

• Identify best practices in virtual learning
• Recall adult learning theory best practices

Credits

1 Total Credit: 1 CAE

pricing

$45 for Member

$75 for Non-member

LEARNING OBJECTIVES

• Identify the principles of improvisation
• Contrast the difference between divergent thinking and convergent thinking
• Implement the divergent thinking process
• Implement the convergent thinking process

Credits

1 Total Credit: 1 CAE

pricing

$45 for Member

$75 for Non-member

LEARNING OBJECTIVES

• Learn how to re-engage and impassion your association membership
• Obtain tools for providing your membership with deeper meaning in their involvement
• Discover the essential elements for crafting a compelling value proposition

Credits

1 Total Credit: 1 CAE

pricing

$45 for Member

$75 for Non-member

LEARNING OBJECTIVES

• Recognize the many reasons to shift from a prospectus-based to a customized sponsorship program.
• Find out how to create successful sponsorships for virtual and hybrid events.
• Discover how the pandemic is creating new opportunities for sponsorship program success.
• Understand how your association’s sponsorship program can attract the interest of prospective sponsor companies in this competitive environment.

Credits

1 Total Credit: 1 CAE

pricing

$45 for Member

$75 for Non-member

LEARNING OBJECTIVES

• Understand and recognize the video-ready equipment they already have and learn what other tools may be useful
• Discover best practices for shooting video and recording audio as a solo crew
• Learn tips and tricks for editing video to create a great final product
• Tips for being safe and social distancing in the creative process

Credits

1 Total Credit: 1 CAE

pricing

$45 for Member

$75 for Non-member

Credits

1 Total Credit: 1 CAE

pricing

$45 for Member

$75 for Non-member

LEARNING OBJECTIVES

• Recognize how creativity, innovation, strategy, collaboration, and productivity work together to sustain an organization.
• Identify the benefits and challenges of a hybrid work model.
• Discuss your association’s potential or existing hybrid work practices and their potential for optimization