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Self-Paced Online

Planning for Growth

Neuromarketing for Growth

What You Will Learn

  • Overview of Neuromarketing
  • Understand prospective members pain
  • Where to begin your Neuromarketing journey

Share this program:

What You Will Learn

  • Overview of Neuromarketing
  • Understand prospective members pain
  • Where to begin your Neuromarketing journey
Date Published

June 9, 2021

Publisher

Association Societies Alliance

Subjects

Member Retention, Operational Advice, Professional Development, Revenue Enhancement

Questions

For immediate assistance please consult our FAQ page. If you're unable to find the answer you need, please call 737-201-2059 (M-F, 8am-6pm CT) or e-mail customer service.

Summary

Many organizations strive to meet and exceed customer's expectations. They attempt to identify the customer's needs and then fulfill them. However, your company should ignore the customer's needs and focus on the customer's pain. When pain is addressed and alleviated, prospects become customers. This brief intro to Neuromarketing will outline the key concepts and identify how it applies to association growth. It is critical to identify the hidden pain points to speed up the growth of the association. If there are no pain points, the association must understand the association's value to the prospective member.

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Presenters

Jim Lindell, CSP

Jim Lindell is President of Thorsten Consulting Group, providing strategic and financial consulting, professional speaking,... Read More

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Program Titles and Supporting Materials

This program contains the following components:

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Credit

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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How to Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

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